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“The Potential of Publishing your Own Ezine”
by Justin Blake
=============================

There seems to be a bit controversy over what really makes
a marketer a living on-line.

It seems that everyone out there insists they have the
“perfect program”, or the “perfect pay plan” that will make
you a millionaire practically over night. All you have to
do is join either for free, or pay a small fee anywhere
between $5.00 to $500.00 and up.

To be honest, 99.9% of all these programs and pay plans
won’t make you a dime. It is sad but true.

Only a select few on-line marketers actually make money
or sign up affiliates from these programs.

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99% of the “Lucky” .01% peoples have their own Newsletter
or Ezine. This is the only way to make a living on line.

Publishing your own ezine/newsletter, staying in contact
and offering honest, high quality content to your
subscribers will raise your sales success rate anywhere
between 30% and 50%.

Without a quality ezine/newsletter your chances are a slim
1% to 15% depending on your sales letter, product/service
demand and targeted audience.

With a response of only 1% to 15% chances are you will
spend more money on the leads and advertising than
you will make in return profit.

(Trust me. I have been losing money on the net for years
before I started my own ezine. It’s a good thing I learn from
my mistakes

With your own ezine/newsletter you are almost guaranteed
to make sales and a profit every time you send an issue or
a solo ad.

( Many people don’t like solo ads, so you must use them
responsibly. Do not abuse your list or you will soon be
receiving more UN-Subscribe requests than Subscribe
requests along with some nasty messages. These
nasty messages can kill your motivation and belief in
yourself.

Thus comes the death of your ezine/newsletter and
your reputation! If you acquire a bad reputation on the
net then chances are you will always have that bad
reputation and you can kiss your dreams of making
a living on-line good bye forever.

Or until everyone forgets about your name a few years
later.

But why take a chance like that?! It is simply not worth
it just to make a few sales.

Honest marketers always prevail in the long run.
( Please read that last line again. )

Now with that said, I will continue.

Fine. You might feel contented to examine the subsequent paragraphs. You may be persistent in order to find the value of this piece of literature. So, keep flipping through the pages.

With your own ezine/newsletter you are advertising
to a targeted audience over and over again for FREE !

You won’t have to pay .01 to .25 and up on the dollar
per address. You already own the list !!

Many of my fellow publishers and marketers reading
this right now already know this and are focusing all
of your efforts to gaining subscribers. But there are
some of you who don’t realize the potential your
ezine/newsletter has for making you a living on-line.

If you wish to acquire a respectable reputation as a
known marketing, dieting, taxidermy guru then you
must publish your own ezine/newsletter.

I know many of us fellow publishers ( including myself )
occasionally have a hard time either finding the time or
thinking of an interesting topic to send out every week.

This should never stop you from publishing an
ezine/newsletter. You can always find someone out
there who would love for you to publish an article(s)
they have written. In exchange for using there content
all you have to do is allow them to post a small ad
about themselves or their product, ezine etc. at the
end or beginning of their article.

Here are a few article directories to help get you
started:

http//ezinearticles.com
www.articlecentral.com
www.aracopy.com
www.authorconnection.com
www.certificate.net/wwio
www.ideamarketers.com

I know there have been times when either I didn’t have
enough time to write an entire ezine, or just wanted to
trade articles with someone else as a promotion for
our ezine’s.

With thousands of other publishers practically begging
you to add their article in your next issue you really
have no excuse to not have your own ezine/newsletter.

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( After you reach 1000 subscribers you can start to charge
for advertising positions or promote your own affilliate
programs.

Price per position of the ad will vary depending on
demand for your ad space and the number of your
subscribers. )

Once you have this little time saving technique mastered
you can start to write a few of your own articles.

After you master writing your own articles you can
become the publisher submitting your articles to other
ezine/newsletters which is the most cost efficiant way
( free to promote your website or newsletter to thousands
of new prospects.

This is what I would like to see all of my fellow publishers
doing…..becoming an article submitter.

You will soon realize publishing your own ezine/newsletter is
fun and exciting, not a boring chore.

Wishing you success ( and a larger list ,

About the Author

Justin Blake - publisher
http://wetrack.it/eza/af.cgi?522
Secret Ezine Publishing Tips
Guaranteed to Increase your Subscription Request List

to Subscribe send an email with “Subscribe” in the
subject line to:

secret_ezine_publishing_tips@yahoo.com

mailto:secret_ezine_publishing_tips@yahoo.com

I believe this ballyhoo aided you. We have made all our efforts to deliver you the best stuff.

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12 Reasons to Market With Postcards

 by: Bob Leduc

If your marketing activity doesn’t include postcards, you’re overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program…

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1. Postcards Work for Any Business

Postcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers …and just about any other type of sales activity a business wants.

2. Designing Postcards is Simple and Uncomplicated

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Designing an effective postcard is not complicated. It can be as simple as printing your best small ad on a 4 x 6 card and sending it to a list of potential prospects. Postcards usually work best when the message is brief and the postcard looks at first glance like a message from friend.

3. Printing Postcards is Easy and Inexpensive

You can print postcards with your own computer for about 1 or 2 cents each …or have them printed professionally for about 4 to 8 cents each.

4. There’s a Special Low Postage Rate for Postcards

You can send any quantity of postcards by First Class Mail in the US for only 23 cents each. The only requirement is that your postcards must be at least 3 1/2 x 5 inches but no larger than 4 1/4 x 6 inches.

5. Postcards Nearly Always Get Read

Because postcards are delivered “ready to read”, almost everybody will read it - even people who usually throw out other types of direct mail without opening it.

6. Postcards Produce Fast Results

Because postcards are simple and easy to use - they produce results fast. You can mail postcards within a few days of deciding to use them …and you’ll start getting sales activity 2 or 3 days later.

7. Postcards are effective for Generating Web site Traffic

One of the most effective postcard formats simply lists a few benefits of a product or service on the card and tells the reader to where they can get more information. This makes them ideal for generating traffic to a web site.

8. Postcard Multiply Themselves

Postcards are like small billboards - and they are easy to handle. They often get saved by recipients or passed on to others …providing additional exposure of your advertising message.

9. Markets Can Be Precisely Targeted With Postcards

You can accurately target your best markets by sending postcards only to mailing lists of prospects likely to be interested in what you’re offering …and who also have a history of acting on offers that interest them.

10. Postcard Marketing Results Are Easy To Measure

Postcards normally generate over 90 percent of their total response within 7 to 10 days. This enables you to quickly and accurately evaluate the results of a postcard campaign.

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11. Postcards Put You in Control of Your Sales Activity

You can quickly boost (or reduce) your sales activity anytime you want by simply regulating the number of postcards you mail and how often you mail them.

12. Postcards Conceal Your Marketing from Competitors

Most advertising uses mass media where your competitors hear or see what you are doing - and copy it. Postcard marketing is personal. Only you and your prospects are aware of what you are doing.

Postcards may be one of the best kept secrets of modern marketing. They’re highly effective, very low-cost, simple to use …and they work for any business. You’re overlooking a profitable marketing tool if don’t use them.

Copyright 2005 Bob Leduc http://BobLeduc.com

About The Author Copyright 2005 Bob Leduc Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards …and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You’ll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV.

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Work at Home Mom Hits the National Market With Prayer Plates

 by: Shannan Hearne

Prayer Plates are designed to be used at the dinner table to encourage children to say grace and teach them a variety of dinnertime prayers. All dinnerware is food and dishwasher safe. Originally designed and crafted in London Edwards own home shop, they are hitting the national market this month.

www.mylittledish.com is the company. London Edwards is the artist. The plates are nationally available through Lifeway and Family Christian Book Stores nationwide. The initial contract consists of 29 designs, including both children s and grown-up dinnerware. Confident that the licensing relationship will be a mutual success, Edwards has already begun the design phase of the second product line.

Prayer Plates are beautiful, colorful ceramic plates with a simple prayer printed around the edges reminding children to say grace before they eat. Edwards launched her company Goodness Grace LLC in 2001, creating a line of children s dinnerware. Since that time, her product line has expanded to include adult dinnerware. I have always enjoyed creating and painting new designs. I have always maintained focus on the big picture of taking a concept to market. I did not want to mass produce on my own, and the licensing agreement provides me the best of both worlds I can create and Cottage Gardens will mass produce my designs.

London Edwards and Mark Timm, owner of Cottage Gardens Collections, met in New York at the Licensing! Show in June. They immediately knew that her product line was a perfect match for his company and proceeded to draft an agreement the following week.

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From start to finish, it usually takes a year to develop a concept and bring it to market, shares Edwards. Mark worked diligently to push the agreement through in a few short months and has already secured sales prior to the product debut at the January markets. London s products will be appearing in Lifeway and Christian Family Bookstores nationwide as a result of the deal.

–

Publication Rules

This is a Free-Reprint article. The only requirements for publishing this article are:

* You must leave the resource box unedited. Minor editing to the article is permitted.

* You may not use this article in UCE (Unsolicited Commercial Email). Email distribution of this article must be opt-in email only.

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* You must forward a copy of the ezine or newsletter that contains the article inside to the author at: mailto:shannan@successpromotions.com

* If you post this article on a website, you must set the links up as hyperlinks, and you must send us a copy of the URL where the article is posted.

About The Author Shannan Hearne is the owner of http://www.SuccessPromotions.com, an internet marketing company which specializes in online marketing for small businesses and work at home mothers. Completely admissible! You might feel requited to scrutinize the consequent paragraphs. Your additional inquisitiveness in this write-up would be an added leverage for you. shannan@successpromotions.com

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Successful Internet Marketing Strategies-A Better Approach To Save You Time And Money While Generating Huge Profits

 by: Eric J. Borden

Thinking of starting an Internet business? Maybe you have one and are looking for additional products to sell? Choosing the right business and products are crucial to achieving online success. This is the question facing every Internet entrepreneur. However, you should not be asking yourself what products do I need to sell to achieve this online success. Indeed, the better questions would be: “What market niche(Specific group of potential customers) should I target and what are their current problems and needs? What goods/service could I offer to fill those needs and is my market willing to pay for them? What is the current competition and how can I be unique in the marketplace?” Few marketers actually do the research to answer these questions properly, therefore, never obtaining the profits they so desire.

Common Mistakes of an Internet Marketer:

They sell products in which they have no interest or desire. You must have a passion for what you are selling. If not, your customers will perceive this and not buy from you.

No defined marketing strategy: They don’t know to whom they are selling, what their needs are and how to reach them.

The online marketer’s strategy consists of selling to everyone. They have no clear definition of “who their target market is.” Does this sound familiar? Many internet entrepreneurs have made this unfortunate mistake, including myself. They find a product to sell, put together a website, submit it to the search engines, and wait for the orders to come rolling in. However, in reality how often is this successful? Practically never!

They spend countless hours and thousands of dollars on a product and website without answering the questions that were posed in the opening paragraph.

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Solutions to the Internet Marketer’s Mistakes:

Find an easy-to-target niche market, one that is easy identifiable. Also, it must be an industry that generates interest, desire and passion for you. Because this is going to be your business, a part of your life. You will need to spend a great deal of time researching and developing it. Being associated with something of interest will greatly increase your odds of success. If you have a passion about a certain subject, customers will sense it and be more motivated to buy from you.

The easiest method of determining a new business idea is to brainstorm. By asking yourself the following questions will elicit a series of hot and profitable business ventures.

What do you enjoy doing?

What is your current occupation?

Did you acquire specialized skills, knowledge and talents from your job?

Hobbies you enjoy?

How do you spend your free time?

What did you enjoy doing as a child?

What were your favorite subjects in school?

What materials do you read on a regular basis?

If you had a choice of a career, what would it be?

If you are still drawing a blank after reviewing these questions, don’t worry. My Marketing Research Report: Internet Money Making Ideas Explored tests a variety of potential markets to determine those that have the most potential to succeed. This report can be found at http://www.ideasexplored.com (You are free to use any of the business subjects I mention.) The next step would be to test the ideas from your list. Apply the methods I describe in my Research Ezine that can be found in the section Preparing a Product Market Study: It will take you through the process step-by-step to help determine if your proposed business venture would be profitable.

If you are currently selling on the Internet and are looking for additional products to offer, try the following:

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Send a questionnaire to your current customer list. Ask what products and services they would like to see on your website. You could provide a free gift or discount for their response.

Look for products that complement your current inventory. Try to produce as many add-on sales as possible. These added sales can generate huge profits for an Internet business. For example, if you are selling fitness equipment, merchandise such as nutritional supplements and exercise courses would be excellent add-on choices. You could sell it as a package and promote it as “The Complete System to Health and Fitness”.

Identify your niche-market: Know who they are, their buying habits and what products most appeal to them. Do not try to reach everyone, select a specific group of people that are ready, willing and able buyers for your product and or service.

The best way to approach this is by studying newsgroups and message boards. By reading the posted messages, these forums can provide a wealth of information. This is also described in my Preparing a Product Market Study. The steps mentioned in the Study can help you solve a number of the biggest mysteries regarding your niche-market. From this Study, you will learn some valuable information. Such as the needs, wants and problems of your market. What product or service to offer and how it would benefit the customer. Finally, it shows what sales strategies are the most effective.

The easiest method to organize this information and create a winning strategy is to set-up a Problem, Feature, Benefit and Solution Worksheet. Also know as the PFBS equation, this statement can be your most valuable tool in identifying the needs and wants of your target market. It will show what products to market and how to sell them.

HOW A PFBS EQUATION WORKS.

Take a sheet of paper and write across the top: Problem, Feature, Benefit and Solution. Then make a list for each topic:

Problem: Make notes of the current problems or needs your target market faces. Later, you will provide solutions to these problems with your product.

Feature: List the various selling points of your product and what features set it apart from the competition. This is where you want to stress your competitive advantages.

Benefit: Now describe what benefit or reward each one of these features offer.

Solution: Finally you want to illustrate that purchasing your product will solve their problems, needs and wants.

Note: Answers to this equation will show you what products to offer and how to develop copy that will effectively sell these products to your target market.

The following is an example of a PFBS equation:

I will use my e-book Internet Marketing on a Shoestring Budget as the topic of study. This book contains various low cost marketing strategies that can be applied to an Internet business. A copy can be found at http://www.ideasexplored.com

After determining the niche-market, my book targets a Problem, Feature Benefit and Solution statement can help determine needs and wants.

Problem

Spending too much money on advertising technique.

Feature

Low cost marketing.

Benefit

Save money

Solution

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Cutting ad budget while increasing profit

Another example:

Problem:

Ineffective Ads.

Feature:

Productive ad strategies.

Benefit:

Generate Profit.

Solution:

Better R.O.I.

Note: Conducting a proper Market Research study is crucial in determining the problems facing the customers you are trying to reach. If you need assistance with your study: See Marketing Research and Analysis that can be found in the book Internet Marketing on a Shoestring Budget. A Bonus Product that can be found at: www.ideasexplored.com. The sections about studying Messages boards and Newsgroups provide useful information about needs and wants.

The answers to the PFBS questions will show what products to offer how to effectively sell them.

Finding the right products to sell are crucial to your online success. Therefore, a study of the market we want to target is essential before a marketing campaign can begin. Some ways to gather this information is by studying message boards, newsgroups and sending questionnaires to your current customer base. What you learn from these methods can be applied to a PFBS equation or a Problem, Feature, Benefit and Solution Worksheet. The conclusions you draw from this table can guide you in starting or developing an Internet business.

What You Learn From A PFBS equation:

Hot products to sell

How to create a winning website

Killer Sales Copy

Successful Marketing Strategies

Go to: www.ideasexplored.com. You will find info products on each of these steps and how they can be applied to craft an online venture. These lessons will not only teach you how to generate huge profit, but also the secrets behind successful web automation.

About The Author Eric Borden is the Publisher of Internet Marketing Ideas Explored. www.ideasexplored.com. This ezine explores hot products and hidden markets for online selling. You have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author’s bylines are included. © Internet Money-Making Ideas Explored. All Rights Reserved ejborden@ideasexplored.com

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Copyright 2005 Kurma Group

One of the biggest mistakes I see affiliates making everyday is that their building a short-term business where they just make a small sale one sale at a time. If they stop running ads today, their business would shut down! The strategy we re going to discuss now will allow any affiliate to build a long-term business. This strategy will allow you to upsell your visitors for expensive services. Even more importantly, by using this strategy you ll soon become recognized as an expert in your field and making money will be all the easier!

So what is this strategy?

You guessed it, it s building an opt-in list a newsletter/Ezine.

By having an opt-in list you re building a customer base instead of just small sales! You can sell the same customer over and over without having any more advertising costs. You build a trust with your readers that allows them to be loyal in doing business through you affiliate link!

So, as an affiliate, how do you build an opt-in list?

===============
How to Build the List
===============

The simplest way I have found is to start deferring all of my traffic that I pay for to an opt-in page. After the person opts-in, have them land on a thank you page where you pre-sell them for the affiliate product.

So, you re probably already building traffic to your site now, instead of sending that traffic directly to your affiliate link, send it to a page that has an opt-in.

==========================
How Should My Opt-In Page Look?
==========================

The next most popular question is how to make the opt-in page look. Believe it or not, there actually IS a strategy behind this. Your page MUST be small, short and to the point. This means that you should NOT have a long sales letter type page to get them to opt-in.

Your entire opt-in page should fit in one screen with NO scroll down bar. Have a strong headline, 5-6 bulleted benefits and then a nice big opt-in. You ll be amazed at how high the results can be

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=======================
Quick Ways To Generate Traffic
=======================

The point of this article is not to teach you how to drive traffic to your website, but here are 5 really quick techniques to use so you can test what you just learned.

1. Article Submissions Submit articles around the web regarding your niche and have your biography link go to a opt-in page. You ll be amazed at how well this technique works in building a list.

2. Pay Per Click The easiest way to immediately begin getting traffic. Send all of your paid traffic directly to the opt-in page, then have the person land on a page that pre-sells the product they were looking for. Make sure to test this, sometimes your conversions on the front-end can fall, but they increase over the long-run.

3. Ezine Ads I have found Ezine ads a great way to quickly and cost effectively boost my list. Write an ad promising a fr^^ ee membership or information and send the traffic to an opt-in page.

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4. Viral Marketing This form of marketing takes some time to kick in but can be extremely effective! Other people will spread your message and your message will have links to your opt-in page.

5. Linking strategy This option is a bit more work, so only use it once you have tested and know that you have a winner. Start trading links with related websites and you will see a great boost in traffic.

=========
Conclusion
=========

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In conclusion, make sure you understand that you should be building a long-term affiliate business and not just something that makes you a few dollars on one sale. If you ever stop advertising, you want to be in position to still have a powerful business. Building a large opt-in list will also position you as the expert in your niche.

Finally, remember to make sure that your opt-in page fits on one computer screen and is small. Always test the page by quickly driving some traffic.

About the Author

This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,466 in just 60 days. Now, he’s looking for a few students to train one step at a time.
Click the link below to get your FREE course:
http://www.AffiliateClassroom.com/free-course.html

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The Most Powerful Marketing Weapon Ever Invented

 by: Christopher Kyalo

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It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up making untold fortunes.

Even the greatest mail order marketer of them all, Joe Karbo, created a selling system that showed he fully understood the power of this weapon. (More on that at the end of this article.)

I am sure you re dying to hear what it is. Let me warn you, you may be disappointed because like most great ideas which have changed the course of history, it is simple. So simple that you may just brush it aside and lose a real chance to change your fortunes forever. Well, you have been warned.

Here it is.

It s a FREE SAMPLE.

Let s look at a real-life example that could happen in your neighbourhood corner right now.

Picture a small business selling doughnuts at a street corner. Potential clients in their hundreds pass by and ignore the seller s smile and well displayed juicy-looking doughnuts. At the end of the day, he has barely sold a dozen.

Then a simple selling system involving tiny, miniature versions of the doughnuts being given away for free to passersby is introduced. A few people stop to sample the free doughnuts, at least half of them end up purchasing a doughnut or two. The small business owner does some arithmetic at the end of a hectic day. The bill for the samples was high, but his cash box is bulging like it never has before and the sheer volumes of business has reduced the expense for the free samples to a tiny fraction of his takings.

No matter how complex your business is, it can benefit tremendously from the power of a free sample. A few more examples;

An office cleaning concern wanted to expand its client base to restaurants but had a lot of difficulties making any head way until they came up with a simple selling system. They approached restaurants and offered to clean up free of charge, the only condition was that the owner sees the dirt that will be cleaned off their premises before it s disposed of. (If you know the right places to look, any premises will give you a load of dirt enough to make anybody sick.)

Well, almost anybody because only 80% of the restaurants that were cleaned free of charge, signed up to have the firm clean up their premises on a regular basis. Not good enough for the city health inspectors but an unbelievably high percentage for any selling system. It naturally revolutionized this cleaning business.

A media company was facing very stiff competition getting advertisements into their newspaper. They designed a simple system where the company sales representatives approached a carefully selected client list with samples of their advertisements re-designed and placed on a dummy page. The response rate? Well, 4 out of every 10 clients approached in this way signed up for advertising space on the spot.

A company selling solar panels in the heart of Africa wasn t making much headway until they bit the bullet with the following crazy selling system. They found a simple way to assess the income capabilities of rural homes that had no access to electricity. They would then knock on doors and offer to install solar electricity free of charge. They would then come back a week later and if the house owner liked it, they would pay for it and keep it. If they didn t the solar firm would simply take their equipment and leave.

The firm which tried this strategy a few years back has bluntly refused to release the response rates for publication. But I can tell you one thing, this system helped to build up the company and today it s the largest solar energy firm in East and Central Africa, having sold hundreds of thousands of solar systems in a part of the world that has one of the lowest per capita incomes on earth.

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And I could go on and on with hundreds of other examples.

The point is that we are always trying to complicate things with elaborate new ideas when all we need to do is keep it simple and look back at the history of mankind. I can almost see that vicious looking hunter violently refusing to exchange part of his kill for a basket of fruit from the fruit-gatherer. That s until he tastes a free sample of the fruit. Then he happily gives away half his kill for the entire basket.

Let s wrap it up with Joe Karbo s amazing selling system. His offer was simple. Order his book The Lazy man s way to riches. Don t pay for it now. Simply send a post-dated cheque dated 30 days later. Receive the book (a free sample because you have the option of returning it to the sender and not paying for it) and then if you are satisfied, you keep it. Millions of words have been written about Karbo s techniques, but everybody seems to have missed this simple secret behind his success. A free sample will always do it where everything else has failed.

Do you basically believe this stuff may improve your knowledge bank?

Many of the folks were aided by this write-up. It was ineffective for a couple of people.

Don’t frighten yourself by preconceived thoughts. Just understand all the words to get the meaning of this article.

About The Author Christopher Kyalo has over 20 years experience in marketing and creative writing. He provides a service that dreams up brilliant article ideas, and writes and posts them on the net thus creating tremendously effective advertising for any business. Email him now at ckyalo@yahoo.com to get your first article created, written and posted FREE with no obligations. Offer for a limited period only. He is also a consultant for magazines.

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