ezineexpress

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What are Your Internet Connection Solutions?

Of primary concern to all internet users is their actual connection to the internet.
A user needs to look at all the factors and weigh the benefits and costs
1. Reliability - is the connection available 24/7, or do you get a busy signal?
2. Speed - at what speeds can a user upload and download files?
3. Costs - what are the setup and monthly costs for the internet connection service?
4. Support - is support available 24/7 and is it free or is there a cost associated with it?
5. Availability - is the desired service available at your location?

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Available options with good and bad features include:

Local dial up with phone company (local isp) - While this many times is the simplest, often times, they are the most costly and support can be an issue. Speeds are typically the slowest
at 26k to 56k connection speeds.

Software file compression- If you only have 26k dialup isp connections available to you or you want to speed up your DSL connections, this is an important option you should take a look at. With this type of software you can increase your internet connection speeds by as much as five times for very little money. Popular software products that accomplish this are ActiveSpeed, PropelAccelerator, Dr. Speed, and SuperSpeeder, Highly recommended solution to increasing your browsing experience.

Local dial up with national firm - This is by far the most popular with companies like AOL, People PC, Juno, EarthLink, and Netzero providing this service to millions of users. These certainly are the most cost effective and provide excellent 24/7 support. With the high speed upgrade options you can approach 112 k speeds. If the company has a local or toll free number available in your area, then this alternative provides the lowest cost isp internet connection.

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Cable connection - If cable TV is available in your area, many firms also provide an internet connection for an additional fee. Requires special cable modem. Speeds are anywhere from 512k to 10Mps.

DSL or digital service line - Many local phone companies are providing this service to selected areas. Requires installation of DSL modem on your computer and speeds typically are from 512k to 9Mps. The distance from the local hub also affects your speed. You will pay 2 to 3 times the costs of basic dial up.

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Broadband - Is a term loosely thrown around that is applied to a DSL, cable, wireless, or satellite internet connections. Technically broadband is a minimum of 1.5Mbs but is used to market products with bandwidth as low as 512k. When you hear the term broadband used, think like “health food”, an undefined marketing catch word.

Wireless internet connection - This option is available in limited area’s and requires a wireless modem on your computer. Speeds typically are 2Mbps and this is a flexible approach as you do not need to be hardwired or plugged in. Available in many metro area’s.

Satellite internet connection - This is the perfect solution for remote area’s if you require a high speed internet connection. Upload and download speeds are different and in some cases you can only download via satellite and are required to upload via dial up. This is the most expensive alternative, but you can get service basically anywhere in the world. Speeds starting at 500k are available. Contact Directway for dependable and fast satellite internet connections.

About the Author

Ray LaFoy has been providing professional web and software development services since 1999. Living in Montana, he has made a career of excelling in marketing.
http://BroadBandQuick.com

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In the current Internet market, many people are confused as to
how they can use email to build their online businesses, while
consumers are fighting off the evils of spam email. As a result,
we are tackling this most important issue today.

The ideal way to use email to develop your business is by
creating a double opt-in list on either YahooGroups, Topica.com,
SmartGroups.com or FreeLists.org.

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I have dozens of these lists in existence myself. Basically
each opt-in list provides a specific talking point or
advertising point that people are interested in. (Examples:
I have a dozen lists for free-reprint articles, 2 lists for
ezine ad swaps, 2 small lists talking about online business,
one for computer help. I also have a couple for advertising
ezines to the public. I have tried safe-lists but the hosting
companies keep deleting those.)

Additionally, I have at times past had up to 5 ezines, but
right now only one. Each of the five ezines were on various
topics — including computer software, online marketing and
general entertainment — and all were double opt-in.

Each of the hosting companies allow you to place an ad in
each mailing delivered to your group. With YahooGroups, you
can only place one ad at the bottom of the email. With Topica,
you can place your ads top and bottom. I cannot tell you much
about FreeLists.org since I just learned about them this past
weekend.

The trick to any opt-in list is providing something based on
a niche interest. Provided your list delivers something of
value to the subscribers, the people will sign up to receive
them.

With the ezine, you would try to provide some type of valuable
information of interest to your target market. By consistently
providing valuable information to your readers, you will be
building the relationships with people who will likely buy
from you in the future.

Let me say one thing here. Do not let an ezine distract you
from your real purpose. Any ezine you develop is a tool to
help you grow your business. Don’t fall into the common trap
of starting an ezine to promote your business and then thinking
later that your ezine is your business.

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There are in fact several large mailing companies out there
with clean, double opt-in mailing lists for ads, but I must
emphasize care when selecting one of these companies. If the
mailing company cannot promise that their list is double
opt-in, leave them be. Be sure to also get references and
check those references. There are a lot of scammers out there
sending spam to millions of harvested addresses and then trying
to convince you that their mailings are safe. Buyer beware.

Double opt-in means that I as a subscriber request the mailing
then I receive a verification email from the mailing list
telling me that I must follow certain steps to verify my
intentions to subscribe. Double opt-in is literally a method
of getting someone to agree twice to receive future email.

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Single opt-in lists can be and are often abused by their owners
or the public-at-large. So avoid single opt-in lists at all
costs. Even the appearance of Unsolicited Commercial Email
(UCE/Spam) can be deadly for your business.

Ezine advertising is a great method of building business, but
this too is very risky depending on your type of business.
Knowing where to place your ads is always the greatest
challenge. Some ezines are great and some are dogs. Some are
expensive and some are inexpensive. Determining the strength
of your ad copy is tantamount to your success before spending
a single dime on advertising in ezines.

There are ezines offering free ads, but they are not worth
much to your advertising bottom line. Most of these ezines
don’t have a solid buyers base to them at all. Rather, they
are mostly comprised of sellers who were searching for the
freebie advertisements. Just the same, you can use these to
test your ads before taking your money to the paid ezines.
This is just one of hundreds of ways to test your ads before
purchasing expensive ad space.

Other ways to test your ads is to place them in classified
ad websites, in safe-lists, in general advertising or niche
mailing lists. You could run them in low-cost ezines. You
can also set them up as independent doorway pages which are
submitted to search engines.

There are also FFA pages that can be used for testing, but I
generally recommend against FFA pages because the return is
so very, vary low by the nature of how FFA pages are operated
and used. In my mind, FFA pages simply are not worth the time
or money that you invest in them.

Sites like http://SubmitAds.net permit you to place your ads in
their directory and then send your message to people who will
place their advertisements through your replicated SubmitAds
website. If you were adventurous, SubmitAds actually sports a
nice pay program to enable you to send email to everyone in
their network at the intervals you decide. You may even earn
a few additional dollars by participating in their program.

No matter what approach you take to place and test your
advertising and ad copy, you should be running some type of
tracking to determine the effectiveness of your advertising
in circulation. Without some method of tracking being
employed, your test results are based only upon guess work.
In the real world of business, guess work just does not cut
it. You need to know precisely what is working for you and
what is not working for you.

There is no better way to determine what works and what does
not than to employ some type of ad tracking software. There
are a few companies employing such services, each with their
own advantages and disadvantages, and each with very different
pricing structures.

Shop around and see which ad tracking software is best for you
and then use it to make a realistic determination as to what
is working and what is not. Test your ads and your advertising
mediums and track the results produced by each. And when the
day is done, move forward with what has proven successful and
then discard the rest.

About the Author

Bill Platt is co-owner of PathTrax.com. By providing their users
the ability to measure and track results connected to a specific
ad or advertising media, PathTrax is helping small businesses
expand the profits in their bottom line. PathTrax delivers
flexible tracking URL’s to track Who, Where, When, How Many?
All for only pennies per day. http://PathTrax.com/x.pl/BP121,14

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The 12 Most Common Newsletter Design Mistakes

 by: Roger C. Parker

Your newsletter s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership no matter how good the ideas contained inside.

Before they begin to read your newsletter, your clients and prospects will be judging the value of your ideas by your newsletter s design. Effective design pre-sells your competence and makes it easy for readers to understand your message. Design also helps set your newsletters apart from the competition.

Here are five of the 12 most common newsletter design mistakes that are made.

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1.) Nameplate clutter: Design begins with the nameplate, or newsletter title set in type at the top of the front page. Nameplate problems often include:

• Unnecessary words. Words like the and newsletter are rarely needed. Readers will unconsciously supply a the in front of a title, if desired. It should be obvious from the design and content of your publication that it is a newsletter and not a business card or advertisement.

• Logos and association seals. Your newsletter s title should not compete with other graphic images, such as your firm s logo and the logos of trade or membership associations. These can be placed elsewhere on the page, allowing the nameplate to emerge with clarity and impact.

• Graphic accents, like decorative borders and shaded backgrounds, often make the titles harder to read instead of easier to read.

2.) Lack of white space. White space the absence of text or graphics represents one of the least expensive ways you can add visual impact to your newsletters, separating them from the competition and making them easier to read. Here are some of the areas where white space should appear:

• Margins. White space along the top, bottom, and sides of each page help frame your words and provides a resting spot for your reader s eyes. Text set too close to page borders creates visually boring gray pages.

• Headlines. Headlines gain impact when surrounded by white space. Headline readability suffers when crowded by adjacent text and graphics, like photographs.

• Subheads. White space above subheads makes them easier to read and clearly indicates the conclusion of one topic and the introduction of a new topic.

• Columns. White space above and below columns frames the text and isolates it from borders and headers and footers text like page numbers and issue dates repeated at the top and bottom of each page.

A deep left-hand indent adds visual interest to each page and provides space for graphic elements like photographs and illustrations, or short text elements, like captions, quotes or contact information.

3.) Unnecessary graphic accents. Graphic accents, such as borders, shaded backgrounds and rules the design term used for horizontal or vertical lines often clutter, rather than enhance, newsletters. Examples of clutter include:

• Borders. Pages bordered with lines of equal thickness are often added out of habit, rather than a deliberate attempt to create a classic or serious image. Page elements, like a newsletter s table of contents or sidebars mini-articles treating a point raised in an adjacent article are likewise often boxed out of habit rather than purpose.

• Reverses. Reversed text occurs when white type is placed against a black background. Reverses often make it hard for readers to pay attention to adjacent text.

• Shaded backgrounds. Black type placed against a light gray background, or light gray text against a dark gray background, is often used to emphasize important text elements. Unfortunately, the lack of foreground/background accent often makes this text harder to read instead of easier to read.

Graphic accents should be used only when necessary to provide a barrier between adjacent elements such as the end of one article and the beginning of the next rather than decoratively or out of habit.

Downrules, or vertical lines between columns, for example, are only necessary if the gap between columns is so narrow that readers might inadvertently read from column to column, across the gap.

4.) Underlining. Headlines, subheads and important ideas are often underlined for emphasis. Unfortunately, underlining makes words harder to read, reducing their impact!

Underlining makes it harder to read by interfering with the descenders of letters like g, y and p. This makes it harder for readers to recognize word shapes.

Not only does underlining project an immediately obvious amateur image, it confuses meaning because today s readers associate underlined words with hyperlinks.

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5.) Excessive color. Color succeeds best when it is used with restraint. When overused, color interferes with readability, weakens messages, and fails to project a strong image.

Headlines, subheads and body copy set in color or against a colored background are often harder to read than the same words set in black against a white background. Be especially careful using light colored text. Restrict colored text to nameplates or large, bold sans serif headlines and subheads.

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A single signature color, concentrated in a single large element and consistently employed like in your nameplate can brighten your newsletter and set it apart from the competition. The same color, used in smaller amounts, scattered throughout your newsletter, fails to differentiate your newsletter or project a desired image.

Consistently using black, plus a second highlight color, creates a quiet background against which an occasional color photograph or graphic can emerge with far greater impact.

The architect Mis van der Rohe once commented, God is in the details. Newsletter success, too, lies in the details. Your readers are always in a hurry. The smallest detail can sabotage their interest in your newsletter, interrupting the reader until later.

And as we all know, later usually means never!

About The Author Roger C. Parker is the $32 million dollar author with over 1.6 million copies in print. Download the rest of the 12 Most Common Newsletter Design Mistakes here www.onepagenewsletters.com

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Short Story: The Benefits of Shopping Online

 by: Jesse S. Somer

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Maria s new lifestyle: Short story about the benefits shopping on the Net has given to a dedicated artist.

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I ve got this strange friend; her name is Maria. Maria s always been a little weird but now things have gotten unworldly altogether. You see, Maria s an artist; she s into sculpture in particular, of which she specializes in the manipulation of Perspex with a blowtorch. Lately I haven t seen too much of her as she s hooked up the Internet. Actually not many people at all have seen her recently; she says she s working on a big project.

Now that she s got the Internet she reckons she can focus a lot more on her work without distractions. She doesn t waste time doing grocery shopping anymore. Now she orders all her food and household items. She says if she s extremely busy, her weekly list is saved into the computer, and she just clicks on order and the usual stuff is delivered to her door every week. No more driving, parking, searching for stuff, standing in line, dealing with bored and under slept cashiers. I m starting to think it s not such a bad idea. Maria is pretty proud. She s now organizing for a local greengrocer to deliver her fruit and vegetables too.

Maria has always had a thing for Donald Duck. On the Net she s found all these rare collectable dealers like Ebay. When she s not warping Perspex into postmodern configurations representing the need for a more spiritual existence, she s thriving in the consumerist world of finding and bidding for Donald Duck comic books from the 1950 s. Last I heard a friend said she s actually starting to look like a duck herself!

All this Internet shopping is pretty new to me, it sounds like it really could help a lot of people out. However for recluse artists it could be the final straw for friends and family who may never see their buddies again! Nah, its cool-I just hope Maria s new project isn t a giant Perspex Donald Duck. I don t think the world needs any more Donald Ducks!

I just got back from Maria s place. You re not going to believe what I saw. She was actually having a party, and I wasn t invited. Maybe she thinks I m boring compared to her new friends. She says she met them on the Internet, a whole bunch of people into Donald Duck! One guy was actually dressed up like Yosemite Sam-gun belt and all! It seems I m the odd one out.

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Before I left her place she showed me her new sculpture. I underestimated her newfound love. It s a giant computer; inside it is filled with the heads of all her friends (me included). Of course none of us had human mouths, smiling duck beaks adorned all the heads, a definite sign of the Internet s powerful influence, and of the collective warping of today s society!

About The Author Jesse S. Somer is a human hoping to show his fellow Earth citizens the beautiful opportunities the Internet is making available for all our lives. M6.Net http://www.m6.net

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Google’s Wonderland: Trouble In Paradise?

 by: Dean Phillips

The fairy tale existance of Google is starting to experience shockwaves.

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So, what’s the source of these shockwaves? Click fraud. As my readers know, I’ve written several articles on the subject of click fraud, suggesting that since it’s the market leader, Google should take a more proactive approach with the problem of click fraud.

Until now, Google has been mostly quiet about the subject, issuing this single statement to the Securities and Exchange Commission:

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“We are exposed to the risk of fraudulent clicks on our ads. We have regularly paid refunds related to fraudulent clicks and expect to do so in the future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks, we may have to issue refunds retroactively of amounts previously paid to our Google Network members.”

So, why isn’t Google doing more about click fraud? In one of my articles, I theorized that with the amount of money involved, it’s actually more cost effective for Google to issue an occasional refund to its advertisers, than to develop technology to eliminate click fraud.

That theory was echoed in a recent article, in which the author wrote:

“Google’s primary defense against click fraud has been to refund advertisers their money if they complain and Google sees evidence that fraudulent clicks have occured. The problem with this is that the burden of proof is on the advertiser … and Google knows that most advertisers will not take the time to argue. Therefore, Google has a financial incentive not to deal with click fraud on their own. It not only costs them to deal with the problem but if they do find a solution to stopping click fraud … it will cost Google much more when they don’t get paid for 20 percent or more of their clicks.”

However, all of that may be about to change. At an investor conference last Wednesday, Google CFO George Reyes stated:

“I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model.”

My question is this: What took Google so long to come to that realization? It’s not like click fraud just magically appeared yesterday. The media has been reporting on the problem for at least the last 3 years.

Smug in its ivory tower, did Google think the problem was just going to go away by itself? Or was it waiting for Overture or one of the smaller pay-per-click companies to solve the problem, so it wouldn’t have to deal with it?

These are troubling questions, to say the least. Even more troubling is Google’s passive approach to a serious problem, which in my opinion has been reprehensible.

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It should be interesting to see what Google’s next move is. Google CFO George Reyes statement notwithstanding, I’ll believe Google is serious about eliminating click fraud, when I finally see it!

About The Author Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net. Visit his website at: http://www.lets-make-money.net

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hings You Should Try To Barter For Before Buying

 by: Larry Dotson

1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.

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2. Advertising Space - it could be banner ads, ezine ads, ebook ads, magazine ads, newspaper ads, tv ads, fax ads, online classified ads, etc.

3. Web Hosting - you could offer a free advertisement for their web hosting service on your site in return for free or discounted hosting.

4. Software - it could be for tax software, web site authoring software, accounting software, newsletter software, graphic design software, etc.

5. Writing/Editing - it could be for web site content, promotional articles, press releases, e-zine articles, promotional ebooks, etc.

6. Accounting/Bookeeping - you could offer a no cost advertisement in exchange for their accounting and booking services

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7. Consulting - it could be market consulting, legal consulting, computer/software consulting, business consulting, etc.

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8. Copy writing - it could be for brochures, business cards, classified ads, sales letters, product packages, banner ads, promotional products, etc.

9. Merchant Accounts - you could offer no cost insert ads in your product packages in exchange for the option of accepting credit cards.

10. Internet Access - you could offer a no cost pop up ad on your web site in exchange for free or discounted Internet access.

About The Author Over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business

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“Regular communication with your customers is essential to your success.”
- Heidi Richards -

Ezines - The alternative of choice for many companies is a great way to market your company. All you need is an e-mail account and permission from your customers/clients to send the ezine. In fact, I have found ezines to be so powerful that I write and produce five a month. They are:

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Self-Marketing News www.self-marketingnews.com
PetalsNCents (a marketing newsletter for the floral industry) - www.petalsncents.com
Creating A Legacy (a newsletter for the nonprofit community) www.creatingalegacy.com
Ramblin’ Rose (a newsletter for my customers) www.EdenFlorist.com

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WECommerce News (a newsletter for members of The Women s ECommerce Association, International) www.WECAI.org

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The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, come in the shop, answer surveys, or enter our contests. We ask for it every time we have interaction with them.
We tell them the benefits. The ezine is filled with product updates, trends, surveys, special offers, testimonials, discounts and my favorite CONTESTS.
Make it easy to read and brief. Two to three pages max.
One of the most important things we had to deal with was when our lists started growing (beyond 250); we were very limited in sending through our original e-mail account (AOL). They have rules and sometimes will freeze an account if you send too many at once. The format would also get botched sometimes. The lists became unmanageable when we had to remove unsubscribers and duplicates. Finding the ones who wish to unsubscribe can be challenging. We switched to another service hoping they could send our newsletters and maintain our lists. It was a good service; however, we didn’t like the look of our newsletter. It had limited capabilities (no bold or italic). Since I’m the creative type, I didn’t want my ezines to look like everyone else’s. We have now found a program we are very happy with. There is no monthly fee, just a one-time purchase fee. It is called Group Mail Pro - Mailing List & Group Management Software. And it only costs $79.95 (and you own it). For more information visit: http://www.sellshareware.com/CustomView.asp?PrID=34362.&AfID=7838&PageID=1

About the Author

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women s ECommerce Association, International www.WECAI.org (pronounced wee-kī) an Internet organization that Helps Women Do Business on the WEB. Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

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