November 2006


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10 Winning Ezine Publishing Tips

 by: Ken Hill

1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.

2. Involve your subscribers in your ezine by asking them to send in their profiles, tips and advice, or by asking them to send in their articles for publication in your ezine.

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3. Include testimonials or endorsements for your business within your ezine.

Ask for feedback within your ezine and on your site to gather more of these for your products or services.

4. Periodically run surveys or polls that give you direction on where to take your ezine.

Keep your polls or surveys short and to the point. Only ask questions you need to know at the time.

Also provide a bonus or freebie for taking your polls or surveys to increase the number of your readers that participate in them.

5. Write articles. Your articles will give you an effective way to share your tips and expertise with your subscribers.

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Your articles can also be used as a powerful promotional tool that boosts your subscriptions.

6. Run an “Ask The Editor” section.

This section will not only provide answers or solutions to your subscribers’ questions but is also an excellent way to increase your status as an expert in your field.

7. Provide a bonus or freebie for subscribing to your ezine. You could provide ebooks, email courses, or access to your membership site as a bonus for subscribing.

8. Provide your subscribers with special sales on advertising in your ezine.

Your subscriber only specials will help you to get more of your subscribers to purchase ads for the first time and will also help you to get more of your subscribers to advertise in your ezine on a consistent basis.

9. Promote affiliate programs to your subscribers by recommending their products.

If you’ve already gained the trust of your subscribers, writing recommendations will be very effective in increasing your commissions. Only recommend products that you know deliver.

10. Swap recommendations with other ezine publishers.

You could recommend another publisher’s ezine in your own words in exchange for that publisher doing the same for you.

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You could also set up a recommended ezine section where you and several other ezine publishers promote each other’s ezines.

In addition, you could successfully increase your subscriptions by swapping recommendations in your welcome message or on your “thank you” page that your new subscribers are taken to after subscribing to your ezine.

About The Author

Article by writer, Ken Hill. Learn tips and techniques to help you successfully start your own ezine. Visit Ken’s site today at http://www.netpromarketer.com for more articles and a great tutorial on ezine publishing.

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Viral Marketing Is Your Website Infected?

 by: Bret Forster

Viral Viruses Infections not pleasant subjects for most situations. Unless you re discussing Viral Marketing! Viral marketing techniques can help you create huge increases in both targeted traffic and customers for your website. In this article we ll briefly discuss some of the most effective methods of Viral Marketing.

Before we discuss the different Viral Marketing Techniques, let s clarify what Viral Marketing is. Viral Marketing has nothing to do with computer viruses, causing damage to someone s computer or property, or using deception to create traffic and customers. Viral Marketing includes using legitimate techniques like viral opt-in email, viral ebooks and reports, viral ecourses, and many more!

Let s discuss some great examples of Viral Marketing

Free Viral eBooks and eReports-

Jimmy D. Brown, the Master of Viral eBook Marketing, has created an Internet Business Empire using free and paid-for viral eBooks and eReports! He creates eBooks and eReports and then allows his affiliates and customers the ability to brand them with their own website and affiliate links. His website, Profits Vault Monthly, offers a monthly membership where he creates a great new eBook product each month. He then allows his members to brand the website links with their own affiliate program links. You can find out more about his program at:

Creating Viral eBooks and eReports and distributing them to your affiliates and website visitors is one of the most effective ways to create viral traffic explosion on your website!

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Free Viral Opt-in Ezines

Viral Opt-in Ezines are another great Viral Marketing technique that uses a very powerful combination. Opt-in Email newsletters or ezines combined with word-of-mouth marketing. The ezine can be HTML-based, email-based, or website or BLOG-based. The key element that makes the ezine viral is getting your subscribers involved. Allowing your subscribers to participate in discussions, creating content, etc. can create a viral word-of-mouth traffic stampede to your website!

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Free Viral Reprint Articles

Viral Reprint Articles are short articles that you allow other webmasters, affiliates, and ezine publishers to reprint or use on their website for free. The only rule for the use of your viral article is that they have to leave your resource box at the bottom of your article. This resource box includes your website link. This creates a viral effect because your viral article gets passed around the Internet on websites and ezines.

Free Viral eCourses

Last but not least, there s Viral eCourses. Viral eCourses are divided into a series of articles and lessons and are published on an autoresponder. When a person e-mails the autoresponder address, he will receive his first lesson via e-mail within seconds or a few minutes. Then usually every one or two days they will receive the another lesson until the e-course is complete. I’ve seen e-courses that have ranged from one lesson clear up to 52 lessons long. The most common are 7 lesson or 7 day e-courses. Viral eCourses are extremely popular! Allow other webmasters to use your viral eCourse full of useful information, and watch the highly-targeted web traffic epidemic occur.

In this article, we have covered several Viral Marketing techniques. But we haven t even scratched the surface! Use your creativity and come up with some other great ideas. Just don t discount the power of using Viral Marketing!

About The Author

Bret Forster has been doing business on-line for over 4years. His website, WebTrafficVirus.com offers the Secrets of How To Unleash Your Own Marketing Virus That Generates More Traffic, More Customers And More Money In Record Time - Or Your Money Back Guaranteed! Visit his website at http://www.webtrafficvirus.com/ for details and get a FREE 5-Day eCourse on Creating Your Own Web Traffic Virus!

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bret@profitavenue.com

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“Regular communication with your customers is essential to your success.”
- Heidi Richards -

Ezines - The alternative of choice for many companies is a great way to market your company. All you need is an e-mail account and permission from your customers/clients to send the ezine. In fact, I have found ezines to be so powerful that I write and produce five a month. They are:

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Self-Marketing News www.self-marketingnews.com
PetalsNCents (a marketing newsletter for the floral industry) - www.petalsncents.com
Creating A Legacy (a newsletter for the nonprofit community) www.creatingalegacy.com
Ramblin’ Rose (a newsletter for my customers) www.EdenFlorist.com

WECommerce News (a newsletter for members of The Women s ECommerce Association, International) www.WECAI.org

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The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, come in the shop, answer surveys, or enter our contests. We ask for it every time we have interaction with them.
We tell them the benefits. The ezine is filled with product updates, trends, surveys, special offers, testimonials, discounts and my favorite CONTESTS.
Make it easy to read and brief. Two to three pages max.
One of the most important things we had to deal with was when our lists started growing (beyond 250); we were very limited in sending through our original e-mail account (AOL). They have rules and sometimes will freeze an account if you send too many at once. The format would also get botched sometimes. The lists became unmanageable when we had to remove unsubscribers and duplicates. Finding the ones who wish to unsubscribe can be challenging. We switched to another service hoping they could send our newsletters and maintain our lists. It was a good service; however, we didn’t like the look of our newsletter. It had limited capabilities (no bold or italic). Since I’m the creative type, I didn’t want my ezines to look like everyone else’s. We have now found a program we are very happy with. There is no monthly fee, just a one-time purchase fee. It is called Group Mail Pro - Mailing List & Group Management Software. And it only costs $79.95 (and you own it). For more information visit: http://www.sellshareware.com/CustomView.asp?PrID=34362.&AfID=7838&PageID=1

About the Author

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women s ECommerce Association, International www.WECAI.org (pronounced wee-kī) an Internet organization that Helps Women Do Business on the WEB. Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

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Windows Screensavers Explained

 by: Roman Kramar

In this article you will find some background information about screensavers and their history. You will also learn how Windows screensavers differ from other programs and how you can use it to your own advantage. Also there are some tips for users owning laptops, notebooks or CD-burning devices.

Have you ever asked yourself a question like “What is a screensaver actually?” I did. And now I will gladly share the results of my investigation. As you can see easily, splitting the word “screensaver” into two words will give us the phrase “screen saver”. This isn’t a rocket science and it’s clear that the phrase suggests our subject somehow saving the screen. So the word “screensaver” can be applied to some sort of good things that save the screen of our so much beloved baby-computer. But what does it mean exactly? Who is going to harm our computer screen? Who could be such a bad person? The answer lies in the exact definition of screensavers.

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If you are a meticulous person then you can search the Internet and come up with some of the existing definitions. But don’t hurry. I will list some of the most often found. Here they are:

  • A moving picture or pattern that appears on your screen when you have not moved the mouse or pressed a key on the computer for a specified period of time. Screensavers prevent screen damage that is caused when the same areas of light and dark are displayed for long periods of time.

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  • A program that “wakes up” after a certain amount of time has elapsed with no keyboard or mouse activity and blanks the screen or displays various moving objects across the screen; these are used to prevent your screen from getting “burn in”.

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  • An animated picture or graphic that can be programmed through the Display control panel to come on the computer screen after so much inactivity time has elapsed. The main reason for a screensaver is to reduce wear and tear on the CRT (Cathode Ray Tube) inside the monitor that can burn out or become etched if the same window is left on for extended periods of time.

The picture is getting clearer, isn’t it? Let’s make it plain. The “burn in” or “damage” used in these definitions refer us to the time before 90-ies. At that time many cathode ray tubes in TVs, computer monitors or elsewhere were prone to be damaged if the same pattern (e.g., the WordPerfect status line; the Pong score readout; or a TV channel-number display) was shown at the same position on the screen for very long periods of time. The phosphor on the screen would “fatigue” and that part of the screen would seem grayed out, even when the CRT was off.

TIP: Be careful when using a screensaver on a computer with an LCD screen (most laptops and notebooks). A pixel on an LCD screen is on when it’s dark; therefore, blacking the screen as some screensavers do would cause more damage.

Eventually CRTs which were resistant to burn-in (and which sometimes went into sleep mode after a period of inactivity) were developed. But in the meantime, solution was found: home video game systems of the era (e.g., Atari 2600s) would, when not being played, change the screen every few seconds, to avoid burn-in; and computer screensaver programs were developed.

The first screensavers were simple screen blankers - they just set the screen to all black, but, in the best case of creeping featurism ever recorded, these tiny (often under 1K long) programs grew without regard to efficiency or even basic usefulness. At first, small, innocuous display hacks (generally on an almost-black screen) were added. Later, more complex effects appeared, including animations (often with sound effects!) of arbitrary length and complexity.

And now we live in the world full of fun and entertaining screensavers. Many of them produce amazing and very attractive effects. You can find a screensaver on any theme you like, download it, install and enjoy.

This means that a typical screensaver is a program. And it really is. But isn’t there something different? Is there something that distinguishes a program running as screensaver from other typical programs? You’re right, there is a bit of mystery. In order to demystify it we should plunge deeper into screensaver mechanics. But don’t be afraid. It isn’t complicated at all.

First, as you already know, screensavers are launched automatically by the operating system.

TIP: Be careful if you use CD-Burning devices regularly and your system is configured to launch screensaver after some period of inactivity. Some screensavers produce very sophisticated effects but for the price of intensive CPU load. If you leave your computer while CD-Burning software is working, screensaver will be launched. This can sometimes lead to the CD-R/RW disks burned improperly.

During their installation process screensavers are copied to the system directory (years ago users had even to copy screensavers by themselves). Once they are there, Windows finds them and puts in the list of available screensavers. You can see this list in the Display Properties dialog. But how does the system know that the program in its system directory is a screensaver? The answer is simple. Any screensaver program has a name ending with “.SCR” extension, while a typical program has the “.EXE” extension at the end. This is the first difference.

Second, almost every screensaver has a bunch of settings allowing you to change its appearance in many ways. This isn’t a much difference because many typical programs have options and settings too. The difference lies in the way the user invokes configuration dialogs. Windows provides the only way to do it. It’s the Display Properties dialog mentioned above. Other programs usually have their own buttons or menus to do that. Why are we talking about it? It’s simple. The whole process means that the system has a way to communicate with screensavers: to launch them, preview and configure on your demand while other typical programs don’t have it. Usually they are simply launched and that’s all. This is the second difference.

So what? How can we use it to our own advantage? Imagine yourself downloading a new screensaver, running it and finding it rather amazing. The screensaver can be so amazing and entertaining, that you would like to show it running on your screen to the friend of yours. But wait. How do you do that? What if your system is configured to launch the screensaver after 5 minutes of inactivity only? Or after 10 minutes or even more? Will you wait for this eternity? You can say that there is always a way to launch the screensaver from the Dialog Properties. But in order to do that you should launch the dialog, find the Screen Savers tab and click the Preview button. Quite a lot of things to do. And if you are willing to demonstrate two or even more screensavers the things get complicated even more. And what if the screensaver you’ve found looks best when the whole desktop wallpaper is seen on the screen? The Display Properties dialog will simply destroy this unique beauty you were willing to share.

Now imagine that double-clicking an icon on your desktop could do all this. Simple action, no unnecessary dialogs. Sure, some preparation steps are needed. But they are done once. After that you can enjoy launching screensavers using icons as many times as you wish. Is it worth doing? Try it, the result can be very effective. Once you manage the process, you can proudly call yourself a “Professional Screensaver User”. If you like the idea then there’s the way to achieve it:

  1. Use Windows explorer to navigate to your system directory. Usually it is C:Windows or C:WindowsSystem if you use Windows 95/98/Me. If you use Windows NT/2000/XP, then you should look in C:WINNT or C:WINNTSystem32
  2. Look through the list of programs there. It can be quite large, but you can easily find the name of the screensaver you are looking for. Alternatively you can use the “Find Files or Folders” facility.
  3. Once you’ve found it, use the right mouse button to drag the file onto the desktop. After releasing the mouse select “Create Shortcut Here” from the popup menu. The icon for the screensaver should appear on your desktop.

Now you can launch the screensaver at any time. Simply double-click the created icon. Enjoy! I will be glad if you feel a bit more control over the system.

About The Author

Roman Kramar is a software developer who enjoys writing screensavers as his time permits. Visit his site at http://www.elasticsystems.com/ to find out more about screensavers and his work.

webmaster@elasticsystems.com

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Copyright 2005 Gobala Krishnan

Amid all the noise and hype on the Internet today, not many people realize that all the ideas and techniques you can find are petty much useless if you don’t first understand your business model. In other words, even the most amazing Internet marketing technique will not work if you don’t understand how to apply it to YOUR business.

The 3 most popular business models are:

1) Affiliate Marketing

This is perhaps the most popular one out there, since there are absolutely no barriers to entry. Almost anyone can sign-up for an affiliate program for free and start promoting the product or service on the Internet with hopes that someone will buy, giving them instant commissions. Affiliate marketers don’t carry any risk, since they do not pay for the creation of the product, they do not handle customer service and they do not need any up-front investments.

When you consider that those are the top three things people want to avoid, it’s no surprise that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it’s because of affiliate programs.

Even though there are so many affiliate marketers out there, only 5% ever make any money and only 1% makes big money. The “Super Affiliates” do it very differently from all the other millions; therefore they earn the big checks.

You can get a good idea of how to be a good affiliate marketer here: http://affiliatemarketing.sitesell.com/globalmillionaire.html

2) E-book and Information Publishing

Sitting at the other end of the spectrum, e-book authors need to be more disciplined in their approach to Internet marketing. Of course, they also need to invest more than affiliates do. While affiliates can get away trying to “get something for nothing” the same is not true for the e-book type of business.

If you’re thinking about publishing and selling your own e-book online, and you think it’s going to be easy, think again. You’ll need to learn a lot more than affiliates are required to. You’ll need to spend some amount of money getting your business up and running. However, when you do it right, the payoff in this online business model is much more rewarding.

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The reason why e-book marketers and “Infopreneurs” make more money is simple; they have very, very low production and maintenance costs. Anything digital doesn’t cost a single cent to be produced in millions if necessary. Whatever initial start-up costs spent can be covered by selling just a few copies of high-margin e-books, and you can even recruit an army of affiliates who are more than willing to do all the selling for you.

Of course, it’s not as easy as it sounds, but the point is, when done properly, the “E-book Publishing” model is a truly profitable business.

You can learn more about e-book publishing at http://egoods.sitesell.com/globalmillionaire.html

3) Internet Based Network Marketing

I’ve heard many people say that the Internet and network marketing are a match made in heaven. In my opinion, though, almost 90% of people get it wrong when it comes to Internet based network marketing. People in this business usually think they’re talking about network marketing, but in reality they are talking about affiliate marketing.

They try to make the Internet do all the work. They hide behind their computers and pretend everything’s going great. They focus on selling more and more every month. They have systems that are so complicated only they can understand it. Well, that doesn’t sound like network marketing to me!

Internet based network marketing is simple if you understand it, and are willing to put in the effort. The role of the Internet here is only to get you the names and contact details of people you can talk to, after which YOU, not a computer, has to build a relationship with these people and help them to start their own business.

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For this simple purpose, it is not necessary for you to have a high-tech system and pretend that your auto responder is building relationships for you. It’s not going to work. The key is to have simple systems that are duplicable, something you can teach to all those people you have built a relationship with. For this purpose I use NetMarkPro at http://www.netmarkpro.net/globalmillionaire and teach my own affiliates to use it too.

E-book authors, no matter what they say, have no obligation to teach you their “Secret Strategies to Become a Millionaire of any variations to that. The reason is simple; why tell you the absolute truth when you’ll end up as their competitor? No one wants more competitors, right?

Internet based network marketing is very much the opposite of that. You HAVE to tell people EVERYTHING you know or your business will never take off. For this reason alone, I always recommend that if you’re new to the online world, you need to first join an Internet based network marketing business at least to learn. Rest assured, no one will be selling you half-baked truths when their success ultimately depends on yours.

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These are the Top 3 most popular online business models today. There are more, of course, and you can read about it at http://case-studies.sitesell.com/globalmillionaire.html

No matter which model you choose, make sure you understand the basics, and stop listening to and buying things that are not applicable to your business. Information overload can stop you before you even get started.

About the Author

Gobala Krishnan is an author and Internet based network marketer. Get his free report at http://www.MyInternetDream.com today and find out how you can achieve financial freedom on the Internet.

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Title: What Is Your Legacy of Success?
Author: Kathleen Gage
Email: kathleen@turningpointpresents.com
Word Count: 920
Copyright: 2004 by Kathleen Gage
Web Address: www.kathleengage.com

Publishing Guidelines: You may publish my article in your newsletter,
on your web site, or in your print publication provided you include
the resource box at the end. Notification would be appreciated but is
not required.

What Is Your Legacy of Success?
By Kathleen Gage

Success! Easy to talk about, but difficult to achieve. Or is it? Success is defined differently by virtually anyone you ask because success is a very personal experience. Is your definition of success based on the values, dreams and beliefs of others? How often do people strive for accomplishments that will show they are successful yet they are left spiritually and emotionally lost?

As we grow and change our definition of success is bound to change. For some, success is doing whatever it takes to gain material wealth regardless of the personal, spiritual or emotional cost. For others, success is defined quite differently.

When our life is in balance, we become a magnet for success. An important key to achieving what we desire is to become clear about our personal definition of success - physically, emotionally, spiritually, financially, personally, professionally and in our community.

There is an extraordinary paradox with success. You must have an idea of what success means to you and the outcome you desire to achieve. On the flip side, to truly fulfill the path intended for you at a higher level, you must be willing to let go of the actual outcome. This can be very challenging since many of us have been taught to do whatever it takes to assure a particular outcome of a situation. By holding on when it is time to let go, we may be shortchanging ourselves. If we are able to let go of the end result and trust the process that gets us there, we may end up with more than we ever dreamed possible.

Life frequently holds interesting twists and turns. What often seems like a tragedy and failure can become one of life s greatest blessings. Such was the case for me in late September 2002. I had achieved a level of outward success that I worked very hard for. I held an executive position with a Salt Lake City firm, made an excellent income, had the corner office, a dedicated staff and accomplished much of what I put my mind to.

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When I found out there were things going on in the company that went completely against my core values, I had to redefine what success really meant to me. Upon deep reflection I realized there was nothing I could do to change the situation in this firm and made a decision to leave, taking a leap of faith into the unknown. Somewhat confused and not sure what was to come next, I knew from previous experiences that life had something more in store for me.

Within only days of resigning, my good friend and competitor in speaking and training, Lori Giovannoni, was diagnosed with breast cancer. Lori had also reached a high level of success in her business. She had a book that was selling great and had speaking and training engagements lined up as far as a year in advance. Then the call came. Lori had breast cancer. Within only a matter of hours surgery was being scheduled. Suddenly life was turned upside down.

With her health to think of, there was also the thought of how she was going to fulfill all the speaking engagements she had booked. A seemingly impossible situation soon became crystal clear. Myself and another friend, Lynda Jeppesen, also a highly regarded competitor, decided we would step in for Lori. Her clients were informed of the situation. They trusted Lori s judgment and there was no question of us filling in for her. We insisted the clients send the speaking fees directly to Lori. After all, it was she that needed to have financial stability and a peace of mind to begin her healing process.

A week before, success was defined by my position within the company I had just left. Now it was defined by the love for a friend.

Amazingly, over the next year, Lori was able to focus on her healing, continue to build her business and, as always, keep friends in the forefront. I focused more on family and friends and chose to return to consulting, speaking and training. I had the best year ever - both personally and professionally. Lori and I also wrote a book that was born out of the experience we shared late in 2002.

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Our book, Workplace Miracles, Inspiring Stories and Thoughts of Possibility, would have probably never been written had life not put a twist in the road, nor had we recognized this as a part of our path. Obviously, there was something in store for us that we needed to be open to in order to receive it.

What I learned from this, and other experiences, is that life holds many secrets for all of us. Often, when I attempt to define what life and success should be about, I will shortchange myself. When I have a focus, take the appropriate steps to achieve my dreams and goals, and then let go of the outcome, life will always offer me more than I ever would have offered myself.

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What is life offering you that will be a part of your legacy of success?

Call 801.619.1514 or email Kathleen@turningpointpresents.com . Get Gage s online newsletter called Street Smarts Marketing and Promotions by visiting www.kathleengage.com Gage s newest book 101 Ways to Get Your Foot in the Door is scheduled for release in October, 2004.

About the Author

Kathleen Gage is a business advisor, keynote speaker and trainer who helps others gain marketing dominance and visibility within their market. She is the recipient of the 2004 Giant Step Award for Business of the Year in the State of Utah.

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2004, John Calder
http://www.TheEzine.net

Google has recently made some changes in their Adsense program, and webmasters, busy as they are, may not be aware of all the Adsense news. For those who don’t know, Adsense is the Pay-per-click (PPC) revenue sharing program offered by Google to webmasters who run primarily content-oriented sites. The Adsense program offers a way for these webmasters to generate revenue where they couldn’t in the past.

After signing up for the program, webmasters place a bit of code on their web pages where they want to display Adsense. Google’s technology determines the subject matter of the page, and displays relevant ads on that page. If a visitor clicks on one of the ads, the advertiser pays Google, and the webmaster receives a share of the proceeds.

One of the biggest changes is that webmasters can now have multiple “blocks” or units of Adsense on their pages. Since the program started, Google has allowed only one block, but they now allow up to three per page. This means webmasters can get three shots for a visitor seeing and clicking on an ad. The blocks don’t all have to be the same format - you can choose from any of several formats available, and all can have different border, text, and background formatting. You are able to specify alternate ads for each unit. In cases where Google’s software isn’t able to determine a theme to your page, Google will display Public Service ads. However, webmasters can choose to display their own ads, such as for affiliate products, instead.

As with most things, you’ll need to test formatting, placement, and other variables to see which combination brings the best click-through rate for you, whether you use one, two, or three Adsense units.

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About the Author

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

The Ezine DOT Net RSS feeds are available.

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Copyright 2005 David Frey

Yes, I admit it - I hate asking for referrals - don t you? Be honest. Doesn t your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral?

If you re like me, you hate to impose on others. Asking for names of friends or family members almost makes you feel as though you re selling a multi-level marketing opportunity.

Not to worry. There are many ways to get a continual stream of qualified referrals without having to go through the painful process of asking for referrals face-to-face.

The secret to getting referrals without asking for them is to develop referral systems that do the asking for you. Here are six innovative systems for getting referrals without asking.

Referral System # 1

Make a list of people / businesses that sell complimentary products and services to your own product or service. If you sell athletic shoes your list might include health clubs, running clubs, basketball teams, or podiatrists. Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

To make this system more effective, give your referral partners customized coupons, tickets, or cards that the referral brings with them to your business so that you can correctly track each referral source.

Referral System # 2

Approach charities in your local area to get a list of donors that already give to the charity. The United Way is a good place to start. Most United Way donors make advanced pledges or set goals to give a specified amount to the United Way.

Now approach the executive sponsor of the United Way donation drive and make a proposal. Propose that for every referral that is sent from their organization to your business, you will take a percentage of your sale and donate it to the United Way (or whatever charity they are affiliated with) in their name.

Referral System # 3

Local churches are always looking for innovative ways to raise money to sustain the programs they offer to their members. Most churches would be enthusiastic about the opportunity to receive a donation from you or your business.

Simply call up the ecclesiastical leader and ask if you can meet with him/her to talk about a potential fundraising activity. Propose that for every referral (church member) they send your way, you will donate a percentage of the sales to the church. In return, the church should agree to promote your business.

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This same referral tactic can be done with the booster clubs of local sports teams, Boy Scout troops and other organizations looking to raise money.

Referral System # 4

The fourth referral system is very simple. Give your products or services away (or significant discounts on your products or services) in local raffles. In my hometown of Friendswood, Texas the local Ford dealer gives away a brand new truck in a 4th of July raffle through the local Chamber of Commerce.

The tickets sold in the raffle go towards paying for the cost of the truck and the dealership gets to display the new truck for several months leading up to the raffle in high-profile areas provided by businesses that are members of the Chamber of Commerce.

In fact, we found our financial planner through a raffle offered through the local Boy Scout troop. We “won” a full financial analysis and eventually purchased some of his products as a result of the raffle.

Referral System # 5

Most everyone has a barber or hairstylist they use on a frequent basis, especially if you have children. I don t know about you, but my barber always engages me in conversation during my haircut. And most barbers and hairstylists are very happy when you give them a $2 - $3 tip. Do you see where I m going with this?

Why not approach the local barbers and hairstylists and offer them $1 for every referral card they pass out to their customers. You might even motivate them to talk up your business by promising them a percentage of each sale that results from their referral.

Referral System # 6

The last referral system will not only bring you referrals, but will also create a lot of goodwill. I learned this tactic, strangely enough, by Princess Diana and a local real estate agent. When Princess Diana died a close associate of hers was interviewed and revealed that Diana always carried a set of “royal” thank you notes.

Every time she met with someone she would remember their names and as soon as she got in her car she would write a short thank you note to them. The people cherished the thank you notes they received from the Princess. After hearing that, I started to carry around my own box of thank you notes.

But here s what really will make this referral tactic take off. Not long ago I received an email from a subscriber to my Marketing Best Practices Newsletter that had this phrase under the man s signature:

By Referral Only

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By Referral Only…means: We invest 100% of our time and energy to delivering first-class service to our clients. As a result, our valued clients, suppliers, and friends refer their family, friends and work associates to us for advice on buying or selling real estate. We’re interested in building strong life long relationships one person at a time.

You see, its not enough to send a thank you note. People need to know that you want and appreciate their referrals. The phrase, in essence, answers the question, “What can you do for me in return for this nice thank you card?” Immediately, I had this phrase printed on the bottom of my thank you notes and my referrals took off.

Conclusion

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Each of these referral tactics that I have shared with you are s-y-s-t-e-m-s. They motivate others to generate referrals for you without you having to play the role of the beggar and asking for referrals face-to-face.

The best thing you can do to excite your referral partners is to get them to experience your product or services themselves. Then they can talk about it with first-hand knowledge. It will not only make them more credible to others but once they’ve experienced the benefits of what you have to offer, they will be more excited to tell others about it.

In the referral systems that require you to pay referral fees, make sure you pay quickly, honestly, and with gratitude. Always give your referral partner the benefit of the doubt. If you treat them right, you will be the benefactor.

About the Author

David Frey is the author of the best-selling manual, “The Small Business Marketing Bible” and the Senior Editor of the “Small Business Marketing Best Practices Newsletter.” To get your free lifetime subscription visit http://www.MarketingBestPractices.com

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If you are serious about adding e-mail to your marketing mix, you should take e-mail seriously enough to develop a plan for it. Too many organizations launch a half-baked e-mail program and then are disappointed when it doesn t live up to expectations.

The plan does not have to be as long as War And Peace, but it must include a few key elements so that you can develop a focused, targeted, measurable program that gets results. At a minimum, here are the elements that I recommend:

Objectives

Audience Definition

Key Messages

Format

Tactics

Timeline

Budget

Measurement

First, determine what is it that you want the e-mail program to achieve from marketing and communications perspectives. Is this a newsletter designed for relationship management purposes, or is it a sales-oriented vehicle? Are you trying to build awareness, generate leads, increase web traffic, encourage loyalty, or close sales?

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Next, you need to define audiences. Who are you trying to reach? What do you know about them from demographic and psychographic perspectives? Are you addressing multiple audiences? If so, do you need to segment your audiences and develop e-mails with different messages? How will each audience profit from our communications.

Now, what is it you want to say to each audience? What s the nature of the content? Will this include just editorial information or will it also contain some sales-oriented material?

Closely tied to messages is your format. Are you producing a newsletter with a lot of editorial material, or does it contain just brief snippets of information? Is it an announcement list, a discussion list, or just commercial messages? Think about your audiences as you develop the most appropriate format.

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Your tactics section lays out tasks and who is responsible for them. What technology do you need? Do you have in-house e-mail capabilities or should you use an application such as nTarget (www.ntarget.com)? How will you build and manage your list? How will you acquire new subscribers? Who will create content, design and distribute the e-mail?

After you answer those questions, it s time to turn to your timeline. Develop a schedule for having your technology in place, building your list, creating content, designing and distributing the e-mail. Determine if this will be a one-time mailing, or if it will recur on a weekly or monthly basis.

Your budget may help you answer many of the questions above. Small budgets may mean you complete a lot of the work in-house.

Finally, it s time to establish criteria for measuring the program. An awareness program may call for some baseline research so you ll know how you are doing. A relationship management program may measure customer retention. Increased click-through from your e-mail to your website is also a measurable element. Sales-oriented programs might measure total sales from e-mail, or incremental sales increases with individual customers.

No matter what your objective in using e-mail, spend a little time cooking up a plan so your results won t be half-baked.

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About the Author

Harry Hoover is managing principal of Hoover ink PR, www.hoover-ink.com. He has 25 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Duke Energy, InterCerve, Levolor, North Carolina Tourism, VELUX and Verbatim.

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Ezine Publishing

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I took David’s advice and got a free membership to the yahoo service and have been using it ever since. It allows me to plan my entire month..even year!.. It’s like a total planner, but virtual. I can enter things I have to do down to the minute and when it’s time to get that task done I get a reminder notice on my computer letting me know that I have something planned.

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Chris De La Rosa
http://www.genuinejobs.com
http://www.easyebayprofits.com
http://www.basichomebusiness.com

About the Author

Chris De La Rosa is a work from home dad who manages Genuinejobs.com where users have free access to vacant work from home, telecommute, freelance and contract jobs My blog, A work from home dad’s story.

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