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U-GOT-TO-WORK-AT-IT

 by: Robert J Farey

I love work, I can watch it all day.

I am not scared of work, I have been known to approach within arm’s length of it on a number of occasions.

How often have you heard these remarks?

To a lot of people the word ‘Work’ is more than just a four letter word. It is something that takes up more than a third of their life. Something that has to be endured to provide for the family. To put food on the table and to pay the rent and taxes.

To some others work is something that they look foreword to and are not happy when something comes between them and their passion.

The first group of people are, as a general rule, people who work for wages. I was going to say that they worked for other people. That would not have been true. No matter who you work for, yourself or someone else, it’s the money at the end of the week/month that really matters.

The other group is comprised mostly of people who run their own businesses.

The sad thing about this second group is that over thirty-five percent of the self employed fail within the first three years of starting their businesses.

IT DOESN’T HAVE TO BE THAT WAY.

Let us look at starting a business on the internet.

There are hundreds of thousands of people who would like to start a business capable of giving a boost to their basic income. Another few hundred dollars a month is all that they ask.

There are the others who need a full time income. People who are desperate to get away from state handouts. Honest God fearing folks who are down on their luck. They would like enough money to live comfortably without having to constantly count the cost.

At the top of the list are those who insist upon nothing less than a six figure income with plenty of time to spare to travel or to pursue their hobbies.

Whichever section that you belong to, there are some things that apply to you all.

• Firstly you will need the incentive to succeed.
• You will also need the will to succeed.
• You will then require the knowledge to succeed.

That is just the basis, but if you can relate to the above short list you are almost half way there.

Don’t think that it is going to be easy. Nothing worth while is ever easy.

You are going to have to work hard during the initial stages. Once you have it all set up and running, It will get easier.

Let us start with the basics. First decide what you want to sell. Then decide how you are going to sell it.

Do you have a product of your own to sell? Or will you be selling another person’s product on commission? Perhaps you will be offering a service.

With a little experience you may decide to develop your own product. Or maybe purchase one that you can sell and to keep all of the profits.

Completely admissible! Your intense force to examine more would be satisfied further. Your nose for news would get a surprise in the sections that follow.

Whatever it is, you will need to advertise. ‘How’. There are so many different ways.

All that I can do is to explain the various ways that I use.

Everyone has their own preferences. I have tried most of them and have settled upon the following:

E-zine adverts. Choose a selection of e-zines that are relevant to your product or service.

You then have the choice of which type of advert’ to use. If you are a bit short of cash, the free ad’s will appeal to you.

Use them by all means, free ad’s are better than no ad’s at all. You will get a reasonable response. It will also give you good practice writing the adverts. If you can produce an advert that gets a good response in the free section, it will surely get a much better response in the paid advert section.

As soon as you can afford it, I would recommend that you start doing top sponsor adverts on the various e-zines. I have found these to be one of the best ways of promoting your product.

When using e-zine advertising, It is most important that you are extremely selective in the ones that you use. Just because a particular e-zine does not have a big readership it does not mean that it is not worth advertising in. It is the quality of the readership that counts not the quantity.

My favorite way of advertising is writing articles for e-zines. This is recognized as the most effective method of reaching hundreds of thousands of interested readers.

Your article is placed in a pool where the producers of e-zines look for free content for their publications. They only take articles that they feel will be of interest to their readers.

They publish it on the condition that they also publish your by-line at the bottom of the article. This by-line tells the reader a little about yourself plus the all important link back to your product or service.

If you write a more general article it will be picked up by a wider range of e-zine publishers. This often means that you will continue to get response for a long time after its first publication. But the readership will not be so selective.

Remember, e-zine articles are published at no cost to you, and you can reach an audience of hundreds of thousands who will see your by-line with its link back to you and your product.

Okay. What do you think on the write-up till here? I’m sure it enhanced your expertise.

The complete galore of awareness on is with us. Continue your search to glance over more because towards the finish you’ll discover more resources on .

If you can compose an article every month aimed at ezines relevant to your website, you can be assured of a steady stream of prospects who are interested in what you have to sell.

Footnote:

If you do decide to use ‘free ads’ whatever you do, don’t use your main e-mail address. You are sure to get a flood of trash e-mail.

Set up a spare e-mail account especially to receive the replies.

Oh yes! Be dead sure that your efficient insight would go ahead of this point. Your patience is appreciated, we promise that your inquisitiveness in this would increase.

IT WON’T WORK IF YOU DON’T TRY.

Give it a go. …Bob…

About The Author Robert earns his crust by targeting the thousands of newcomers to internet trading. He aims to cut their learning curve to enable them to start earning money from the word go. He learned the hard way. You can learn the easy way. Checkout his website. It’s not posh. It’s not perfect, but it is effective. http://www.learn-and-earn-now.co.uk/ bestdeals@farey.fsbusiness.co.uk

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Effective Website Design For Massive Traffic

 by: Brian Daniels

STEP 1:Do your homework

Plan and think about your content. Think big, have a vision of at least a 100 page site. The pages should have “real content”, as opposed to link pages, resource pages, about/copyright… etc pages.

STEP 2:Buy Domain name:

Invest in an easily brandable domain. You may want “google.com” and not “mykeyword.com”. Keyword domains will go no where, whereas branding and name recognition are the in thing. The value of keywords in a domain name have never been less to Search Engines. Get them

STEP 3:Site Design:

As a rule of the thumb: develop for MS Internet Explorer. As for text content, it should out weigh the html content. Spiders are not to the point they really like eating html 4.0 and the mess that it can bring.

Use less of these heavy stuff: flash, dom, java, java script. Go external with scripting languages if you must have them - there is little reason to have them that I can see - they will rarely help a site and stand to hurt it greatly due to many factors most people don’t appreciate (search engines distaste for javascripts is just one of them).

Arrange the site in a logical manner with directory names hitting the top keywords you wish to hit.

Don’t clutter and don’t spam your site with frivolous links like “best viewed” or other counter like junk. Keep it clean and professional to the best of your ability.

Visit Google.com and learn from them. Simple is retro cool - simple is what surfers want.

Your site should respond almost instantly to a request. If you get into even 3-4 seconds delay until “something happens” in the browser, you are in long term trouble. That 3-4 seconds response time may vary for site destined to live in other countries than your native one. The site should respond locally within 3-4 seconds (max) to any request.

If you need help, visit http://www.xcelweb.com for the latest web design packages.

STEP 4:Check Page Size:

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As a person who is all hot for church newsletters, only you can rather figure out if this helps. As a reader you should be steady to scan till the final word.

The smaller the better. Keep it under 15k if you can. The smaller the better. Keep it under 12k if you can. The smaller the better. Keep it under 10k if you can.

STEP 5:Build Content:

Build one page of content and put online per day at 200-500 words. If you aren’t sure what you need for content, start with the Overture.com s keyword suggestor and find the core set of keywords for your topic area. Those are your subject starters.

What is your conviction about the advantage of this article?

It gave happiness to those who were on the lookout of church newsletters. But few of them didn’t aide.

You can be the finest individual to offer impartial perception on the write-up. Just chew and digest all the words to get the worth of this write-up.

STEP 6:Check Keywords placing

Use the keyword once in title, once in description tag, once in a heading, once in the url, once in bold, once in italic, once high on the page, and hit the density between 5 and 20% (don’t fret about it). Use good sentences and spell check it. Spell checking is becoming important as search engines are moving to auto correction during searches.

STEP 7:Cross links:

Link to on topic quality content across your site. If a page is about food, then make sure it links it to the apples and veggies page. Specifically with Google, on topic cross linking is very important for sharing your Page Rating (PR) value across your site. You do NOT want an “all star” page that out performs the rest of your site. You want 50 pages that produce 1 referral each a day and do NOT want 1 page that produces 50 referrals a day. If you do find one page that drastically out produces the rest of the site with Google, you need to off load some of that pr value to other pages by cross linking heavily.

STEP 8:Put it Online:

Make sure the site is “crawlable” by a spider. All pages should be linked to more than one other page on your site, and not more than 2 levels deep from root. Link the topic vertically as much as possible back to root. A menu that is present on every page should link to your sites main “topic index” pages (the doorways and logical navigation system down into real content).

What is your conviction about the efficacy of this write-up?

It was an advantage for those individuals who were hunting for church newsletters. It was not giving output for some.

You are the finest critic for church newsletters. Be ready to finish and sense the facts of this report.

Don’t put it online before you have a quality site to put online. It’s worse to put a “nothing” site online, than no site at all. Go for a listing in the ODP. If you have the budget, then submit to Looksmart and Yahoo. If you don’t have the budget, then try for a freebie on Yahoo.

About The Author Brian Daniels (sales@xcelweb.com) is the founder of www.xcelweb.com, a company dedicated to online Internet Marketing and Web Design. He has just released a new Ebook dedicated to Internet Marketing.

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Famous is as famous does and the famous get known through publicity.
Yes, that s right, fame doesn t discover you, you create it through
strategic campaigning. What s more, the techniques for increasing
your exposure isn t as difficult to attain as you might think. A
great publicity campaign starts with courage, then planning, and lastly,
it succeeds through persistence. If your not sure why you should
seek fame, consider fortune because the two go hand in hand.

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It worked for particular people who were looking for newsletter. For some it was unyielding in nature.

Don’t scare yourself by preconceived views. Just comprehend till the final word and get the importance of the piece of information.

Fame will bring your business into the forefront of your target audience
faster than any advertising campaign can hope to do. It solidifies
you as an expert and creates a deep, abiding confidence in the consumer.
It makes you a shining star with infinite possibilities. So what s
are the steps you ask? Well paste a gold star to your forehead and
let s get started.

1. Press Releases: Increase awareness through a press release.
Yes, I know, press releases have become quite the popular little
tool around cyberspace with releases being blasted hither and there,
but is it working? Probably not. Blasting your press release will
bring blasted little results. Instead, thoughtfully put together
a very dynamic one page press release and target publications that
would be most interested in you and your business. Don t drone out
the details, make that press release sing your praises. Then send
it to a real live editor and follow up with a phone call. In other
words, let the press release be the invitation to your follow up phone
call. Begin making connections with the media. Be polite, be excited,
and be patient.

2. Create A Press Kit: A Press kit is basically an exaggerated press
release turned into a package. It s more complex, tells more about
you and your company, and is all pulled together into a nice neat
folder. Of all the questions I receive, first is, what is a press
kit? Simply, it is a folder of information about you or your business.
It should contain:

A. An Introduction Letter
B. One or Two Press Releases
C. A Fact Sheet (This contains the facts about you or your business.)
D. Bio Sheet (Which is a biography of you and your accomplishments.)
E. Copies of Published Articles
F. Company Literature
G. A Business Card

Very well. Be open in disclosing your conviction on this piece of literature of newsletter.

We have different write-ups on which you may go through. We would provide you with resources at the end of this article.

Send your press kit when an editor, publisher, or producer wants to
know more about you.

3. Newsletters Offline. Don t forget that a whole world exists offline.
Locate newsletters or smaller print publications offline and submit
articles. This can be a very dynamic way to increase your exposure
as well as add to your press kit. You can locate newsletters in your
subject area by visiting the local university library reference section.
Ask for a directory of trade newsletters and do your research. Once
you have been published, it s easier to step up to the larger publications.
Fame starts small and then snowballs onto itself.

4. Speak Up! Yep, that s right. Start giving speeches on your area
of expertise. Start locally at civic clubs and local educational
programs. Then find the local talk radio shows and make your case
to the producer. It s surprising how many talk radio shows are actively
looking for new speakers. Once you have achieved Talk Radio, the
opportunities will start coming to you.

5. Publicity Pitches: Put together several dynamic article ideas.
Just the ideas, not the actual article. This is called a Publicity
Pitch. Take those ideas and then pitch them to editors of targeted
publications. This can work very well as it saves Editors time and
puts the outline right into their hands. As a past Editor I know
how well this works. Editor s love ideas, especially ideas that are
completely outlined and correct for their readership. This means
don t send pet article ideas to cooking magazines. Send pet articles
ideas to pet publications. Seems like a no brainer, huh? But you d
be amazed at what editors see that don t apply to their own publication.

Fame comes from planning and persistence. It has it s rejections,
but if you can learn not to take it personally, it will eventually
work. Remember, once you start, keep going. Once you stop, you have
to start all over.

About the Author

Anne Marie Baugh is a noted publicist. She also owns and operates
Write-Promotion an online business that works hands-on
with businesses looking for promotional avenues and
avenues to cyber-success!

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Copyright 2005 Michael Port & Associates LLC

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If you haven t already heard the buzz, Michael Port is the guy to call when you re tired of thinking small! Michael Port & Associates LLC is the premier marketing and sales strategy-consulting firm for professional service providers. He is the author of the best-selling Book Yourself Solid program and is thrilled to share 7 Keys to getting more clients than you can handle even if you hate marketing and selling. Over the next seven articles, he ll share the secrets he used to turn his own self-employed business without a pulse into a healthy $112,200 income in less than 10 months.

If you re out there on your own and absolutely love your work but hate the thought of selling yourself or having to get new clients, you re not alone. If you feel uncomfortable asking a client to buy from you, he has the answers. If you dread having to bring up the subject of money, fear no more. If you ve ever been hesitant to boldly declare, the best thing for you would be me ? Look no more! Thousands of entrepreneurs share your same frustrations and simply, easily and profitably attained success using Michael s 7 Keys.
Remember how excited you were when you first launched your business? You knew you had a gift to offer the world and the universe was telling you that your message needed to be heard. Nothing has changed. If you have a message to deliver it means there are people who are meant to hear it! If you don t offer yourself with complete confidence and conviction, you minimize yourself, your services and your business. You are robbing people of creating a better life. You are limiting your potential and the experience of the services you provide and of being around you not a small thing.
Book Yourself Solid, Key Number 1: Know Why People Buy What You’re Selling
Since it s super normal to feel like marketing or talking yourself up cheapens the integrity of your work, I have a simple solution stop talking about what you do. The secret is to know what your clients want. So every second of every day focus on clear, specific, and detailed solutions, benefits and advantages that appeal to your potential clients. Because people aren t buying what you do the science, technique or technical name that you use doesn t matter in the slightest! Who cares what you call yourself?!
The fancy diplomas on the wall aren t getting you more clients. Clients will come to you, however, when you speak with them about their problems and needs. Start by identifying their urgent needs and compelling desires and then offer them an invest-able opportunity and you’ll be booked solid in no time.

WRITTEN EXERCISE:

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Develop a list that starts to identify what your clients are actually buying when they are buying your services.

What are your clients’ urgent needs? (What problems do they need to solve?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________

What are your clients’ compelling desires? (What are they working toward?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________

What invest-able opportunities do you offer your clients? (What are the specific and quantifiable benefits?)
1. __________________________________________________________
2. __________________________________________________________
3. __________________________________________________________

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Now, every time you communicate in person, through writing, on the internet, in advertisements, on the phone, etc articulate and re-articulate these urgent needs and compelling desires. Your potential clients will connect with you immediately. Most importantly, they ll feel understand and they ll be interested in learning more about the invest-able opportunities you offer.

Stayed tuned for Key #2

About the Author

Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you re tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

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